DHC Vietnam increased by 30% online revenue thanks to Mirabot

About DHC Vietnam

DHC Vietnam, established in 2017, is the exclusive distributor of cosmetics and functional foods of the Japanese brand DHC in Vietnam. Currently, DHC Vietnam has more than 100 employees , with departments such as marketing, customer care and warehouse management, focusing on providing high-quality products and excellent services to meet the growing needs of the market.

DHC Vietnam’s outstanding achievements include:

• Distributing over 1 million products per year.
• Building a network of more than 500 agents nationwide.
• Achieved the “Japanese Quality Product” certification from the Ministry of Health

More than 100 employees

Distributing over 1 million products per year

Building a network of more than 500 agents nationwide

Reasons to choose MiraBOT

DHC Vietnam chooses MiraBOT to optimize customer service and order management. Outstanding features include:

• 24/7 product consulting support: Bot answers questions about uses, instructions for use, and return policies.
• Multi-channel integration: Connect Facebook, Zalo OA, website and call center to create a seamless experience.
• Read and understand content from PDF files : Extract information from manuals, medical certificates and inventory reports.
• Integrate with ERP system: Synchronize inventory and order data to avoid “out of stock” situations.
• Automated reporting: Analyze purchasing trends to recommend business strategies.

Customer problem

Before implementing MiraBOT, DHC Vietnam faced many challenges in managing a large number of product inquiries and processing orders. The old system was not capable of handling customer requests, resulting in long response times (average 30 minutes ) and a 15% increase in order cancellation rates . This severely affected brand reputation and reduced revenue by 18% .

In addition, manual checking of health certificates and product information also causes many errors, slows down the shipping process and increases the risk of regulatory violations.

Long customer response time (average 30 minutes )

Cancellation rate increased by 15%

18% decrease in revenue.

Solution from MiraBOT

After deploying MiraBOT, DHC Vietnam has achieved significant improvements:

• Response time reduced by 55%: Bots automatically handle 75% of common questions, freeing up agents to focus on complex cases.
• Order cancellation rate reduced by 20%: Bot confirms orders via Zalo/Facebook and updates delivery status automatically.
• Operating costs reduced by 25%
• Customer satisfaction increased by 35%: Bot provided accurate information about product ingredients and instructions for use

Response time reduced by 55%

Cancellation rate reduced by 20%

Operating costs reduced by 25%

Customer satisfaction rate increased by 35%

In addition to the MiraBOT product, TenTen AI also aims to provide a dedicated AI ecosystem for SMEs. This ecosystem is designed to optimize workflows and save time for staff, enabling smoother and more efficient business operations during the ongoing digital transformation. The following AI tools have been fully developed and are currently in operation:

MiraWEB

For many SMEs, owning a professional website is often delayed due to barriers such as cost, time, and technical complexity. MiraWEB was created to completely solve these problems. In just 30 seconds, any small business can launch a modern, SEO-optimized website that looks great on all devices—without the need to hire designers or write code.

MiraWEB helps SMEs reduce costs, operate with flexibility, and quickly establish an online presence—an essential factor in today’s digital age. No complicated processes or binding contracts are required; everything is fully automated by AI from A to Z, allowing small businesses to focus entirely on their core operations.

AI Easy Content

In addition to having a website, businesses also need to stay active and deliver value to customers through content sharing. However, consistently producing content for SEO, fanpages, or blogs can be challenging due to limited staff and tight budgets.

AI Easy Content was created as a powerful “content assistant” that helps SMEs generate dozens—or even hundreds—of high-quality articles with just a few clicks. All businesses need to do is upload a list of keywords—everything else, from writing articles to generating royalty-free illustrations, is handled automatically by the AI system.

Not only does AI Easy Content reduce up to 90% of the time and cost of content production, but it also ensures the output is highly unique, SEO-friendly, and genuinely valuable to readers.

This is the ideal solution for SMEs to expand their digital presence without having to make a large investment in an in-house content team.

MiraEMO

For businesses, every sales or customer service call is a valuable opportunity—but truly understanding a customer’s emotions and real needs is never easy. MiraEMO offers a breakthrough solution: within just 10 seconds, AI analyzes voice, tone, emotion, and vocal expression to infer the speaker’s psychological state in real time.

This empowers small businesses to optimize telesales performance, improve customer service skills, and enhance training quality—without needing to invest in a dedicated analytics team.

Instead of relying on gut feelings, SMEs can now make data-driven decisions based on clear emotional insights—leading to higher conversion rates and stronger, longer-lasting customer relationships.

Result

With the support of MiraBOT, DHC Vietnam has improved customer experience and optimized distribution processes. Online channel revenue increased by 30% in the first year, thanks to reduced cancellation rates and increased upsell rates.

MiraBOT also helps DHC Vietnam meet the strict standards of the pharmaceutical industry, such as automatically checking medical certificates and synchronizing data with regulatory agencies. This is a clear demonstration of the application of AI in risk management and sustainable growth.