GMO-Z.com RUNSYSTEM and ABBank successfully deployed CRM customer relationship management system phase 1

At the Go-live ceremony of phase 1 of Building a Customer Relationship Management (CRM) system taking place at ABBank’s headquarters, representatives of both sides recognized the initial successes of the project. After nearly 3 months of implementation, the project has successfully synchronized more than 1.6 million customers from the centralized data system (Data Warehouse) and supported more than RM1600 (Relationship Manager) of ABBank. Besides, the CRM system also successfully integrates with other systems. Related systems such as CoreBanking T24, AML Anti-Money Laundering System, LOS (personal customer loan processing), Document circulation (processing). business loan)….

Leaders and personnel of ABBank and GMO-Z.com RUNSYSTEM at the CRM Customer Relationship Management System Go-live Ceremony

The CRM system is deployed according to the CICD standard model to ensure information security. This is a platform that focuses in-depth on customer relationship management activities, helping organizations connect, support interaction with potential customers, and optimize management to boost revenue.

The system has full features to support business administration such as: Customer information management; Manage customer needs; Manage sales opportunities; Manage work and tasks; Visual statistics; Report; “Customer 360”; Sales day planning; Manage KPI activities; Business Planner and Customer Miner.

In the first steps of the project to build a CRM System with ABBank, GMO-Z.com RUNSYSTEM has successfully deployed 6 modules including:Customer information management, Customer information management, Customer Demand Management, Sales Opportunity Management, Task and Task Management, Visual Statistics and Reporting.

CRM – Easy administration, quick data connection

“Customer centric” is ABBank’s strategy. Therefore, all banking activities must stem from customer understanding; From there, build and provide the best products, closest to actual needs. The CRM system deployed by GMO-Z.com RUNSYSTEM is an effective tool to help systematize information and is an essential foundation for sales staff to better understand customers.

At the end of phase 1, ABBank’s customer relationship management system has completed the website version and mobile application. Currently, ABBank is the pioneer bank in building a mobile version of the CRM system application to capture and track customer needs, while most banks rely on the website version. .

In addition, visual statistical tables help management have an overview of the month’s supply sources, conversion value, number of customers according to demand,… thereby allocating customer needs to employees. right on the system instead of manually manipulating data files in the traditional way.

With the CRM System, management can also track the entire process of how sales staff interact with customers, how effectively, and the system will automatically extract and honor successful individuals. . highest point. Internal links and communications are also shortened and more convenient than ever when all sales staff contacts are updated to the common system.

It is expected that in the future, SmartOCR solution will be integrated into the bank’s CRM system, helping RM reduce data entry time. Data from the input is quickly digitized, creating a complete picture of “customer understanding”. ABBank will grasp actual usage needs and propose solutions to improve customer experience and increase competitive advantage in the market.

Mr. Khuong Duc Tiep – Deputy General Director of ABBank expressed his satisfaction with the progress and quality of implementation of phase 1 of the GMO team

Sharing about the project’s achievements during the Go-live ceremony, Mr. Khuong Duc Tiep, Deputy General Director of ABBank commented: “A strategic and key project like CRM was implemented very quickly and Drastically from both ABBANK as well as GMO, I think this is not just a normal trade agreement. It is also the result of working together and learning from each other, truly connecting, not hesitating to work even on holidays of all project members.

ABBank is impressed with the “Make in Vietnam” CRM System

Before choosing GMO-Z.com RUNSYSTEM as the implementation partner, ABBank researched and researched many domestic and foreign CRM systems. GMO’s CRM system makes a strong impression on ABBank thanks to its ability to fully meet user needs, understanding the characteristics of the Finance – Banking industry, high ability to localize the system, and owning a team. Experienced engineers with the spirit of always being ready to support 24/7, the ability to deploy well in a short time with international standard quality…

Mr. Nguyen Manh Quan – Acting General Director of ABBank thanked the efforts of the project team on both sides to ensure the set progress

At the end of phase 1 of the project, Mr. Nguyen Manh Quan – Acting General Director of ABBank shared about the cooperation process between the two sides: “I really hope that in the near future, the CRM system will become a successful tool. Tools used every day, every second and every minute by RMs throughout the system. Thereby, when working with customers, ABBANK’s RM will always have a smartphone on hand to use CRM in the most convenient, modern and effective way.”

Mr. Ngo Van Tau – General Director of GMO-Z.com RUNSYSTEM at the CRM Customer Relationship Management System Go-live Ceremony

In order to stand side by side with ABBANK to achieve the set business goals, Mr. Ngo Van Tau – General Director of GMO-Z.com RUNSYSTEM pledged to accompany the project team, maintain a fighting spirit and continuously improve system. In the future, GMO-Z.com RUNSYSTEM will strive to deploy and go-live the remaining modules, according to the plans of both parties.

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Some other images at the Phase 1 Project Summary meeting: