Vietnam Cable Television Corporation VTVcab (https://www.vtvcab.vn/) operates in the field of Services, under Vietnam Television (VTV) with the function of providing pay TV channels .

VTVcab is currently the first unit in Vietnam that can provide content on all platforms with more than 10 million subscribers and is the only unit that can organize live production of 40 – 50 sports events. , entertaining every week to serve audiences across multiple platforms.

Integrating technology to match new trends

Previously, VTVCab only deployed customer care services in the traditional way through the Hotline 19001515 (24/24h). This has created many limitations in communication with customers because the waiting time for the switchboard is quite long, the procedure is complicated, the key must be pressed many times, and the customer has to turn off the phone and call back when all hotlines are open. busy. Network transmission speed also greatly affects call quality, making VTVcab unable to support users immediately.

Besides, because the phenomenon of junk SIMs bothers people quite a lot in life, when they see strange phone numbers, switchboard numbers or landline numbers, customers become suspicious and do not want to pick up the phone to do work. Customer care is even more difficult.

On its part, VTVcab finds that this form is no longer suitable when the cost of deploying personnel increases and employees face a lot of pressure and stress when constantly having to communicate with customers. Therefore, since November 2020, Vietnam Cap Television Corporation VTVCab has officially applied GMO-Z.com RUNSYSTEM’s SmartGift solution in customer care activities to improve customer experience, cutting Reduce operating costs, boost sales.

SmartGift – smart marketing tool

SmartGift is a “Smart Interactive Marketing” solution, providing businesses with a two-way customer interaction system. afternoon through Official Account (Zalo) or Facebook Fanpage helps businesses retain loyal customers and boost sales. Choosing to build on the platform of social networks with a large number of users such as Zalo, Facebook Messenger is familiar, customers do not have to install, register or remember additional passwords.

 
SmartGift is built on the business’s Zalo OA platform, which is very convenient and easy to connect with customers

Since the SmartGift application, Vietnam Cable TV can support customers: Look up information – promotional news from VTVcab services, look up bills, pay and register for simple services, convenient. Everyone can update information about good, unique content available on VTVcab.

At the same time, with this online customer care service, customers only need to have a computer or phone connected to the Internet to perform transactions as needed. If you have any questions, customers can talk to the consultants of VTVcab’s Customer Service Center via “chat” right at the Zalo application interface and completely free of charge.